How to upgrade your Instagram account as a small business

As a small business, your goal is to become easy to find by your target audience, so you need to use social platforms for growth. Depending on your industry, you should look for specific platforms. For example, if you sell complex products, you might need to make tutorials on how to use them, so YouTube is the best choice. On the other hand, if you sell beauty-related products and services, Instagram provides the resources you need. But Instagram offers more features for all kinds of businesses, so here’s how to grow your account and upgrade your brand.

Instagram for business

Instagram has a special feature for creating a business account that allows you to access business tools. You have a professional dashboard that lets you track performance: how many people saw and interacted with your posts or how many of them are males or females.

Plus, it provides a collab feature, where businesses will share their collaboration in one post that will show on both accounts with the same number of likes and comments. You can even use the Brand Collabs Manager to connect with businesses and influencers. With the help of such features, you can make your content more engaging through some growth methods.

Geotag your posts

This feature is excellent for targeting a certain audience because you’re offering your specific location. You can insert your office location or create another one if you don’t have a physical place for your business. This also helps you find local influencers so that you can make better collaborations.

You can geotag your posts to:

  • Encourage users to share content to your location or hashtag;
  • Locate your customers and see who’s tagging you to increase engagement;

You can use this feature at the top of the post, in the description, in the comments and even in stories. It is one of the easiest methods to make yourself known and make people associate a place with your brand. One strategy that we like is creating a contest for your followers in which you encourage them to tag their posts at your location or to use a hashtag that’s unique to your business so that more people will discover you.

Use hashtags

Hashtags have the purpose of categorizing content. In this way, your posts are easier to search for and discover by other people, so they’re very important for a small business. Instagram allows users to follow hashtags to be up to date with the content relevant to that term. Some types of hashtags will help you become more visible, like:

  • Trending hashtags that are related to an event or topic that’s hot right now. Taking advantage of a popular topic on Instagram will get you in front of more people. The key is to try to have a post that is relevant to the hashtag.
  • Niche hashtags that are related to your industry. Look at your competitors and find out what hashtags they are using and try to incorporate them into your posts.
  • Branded hashtag that you will create to represent your brand. Although this technique will take some time because you first need to become a well-known image, it will work for sure to boost your engagement.
  • Product or service-specific hashtags help people reach that specific offering, through which you’ll get more like-minded consumers via a product or service they value.
  • Call-to-action hashtags that encourage people to engage with your brand. For example, if your goal is to raise awareness on a topic related to your business, you can ask your followers to share, comment or repost to contribute to a certain movement.

Buy followers

We know that as a small business, you’ll face difficulties in finding people that value your content and get to become regular customers. This is why a popular practice among influencers and brands is to buy Instagram followers. You can earn between 100 and 25.000 followers in a matter of minutes, and then you can work more on your content. You’ll be provided with real active followers that will start to engage with your posts, so you need to be prepared to deliver more quality content. The prices are affordable for a small business, and you’ll be able to advance faster on Instagram.

Post regularly

As we said before, it’s important to post quality content so that your followers can value it. But it’s also necessary to be consistent and post daily so that people will know when to expect something new from you and look forward to seeing what new thing you’ve come up with. As a result, they will get into the habit of interacting with you, especially if you answer their comments and DMs.

Luckily, the Instagram algorithm rewards businesses that post regularly by putting their content at the top of their followers’ feeds. Follow the 4-1-1 rule as guidance: for every six posts, four are your own content, one is reposted from other industries, and another is a call-to-action post. Mixing your content and being seen as a high-authority brand that shares valuable content regarding the source is better and less time-consuming.

Use a social media scheduling tool

Coming up with new and creative content on a daily basis isn’t that easy ―there’s a lot of preparation and research behind every post, aside from graphic design and description writing. So, what would help is to get a social media scheduling tool, where you’ll have all your posts in one place and can analyze all the metrics for performance.

The best method to keep it all together is weekly planning. Basically, you’re creating new content for each day and programming them to post automatically at a certain time of the day (the best time is around lunch). Plus, some platforms will let you know what’s the best time to post according to your audience.

Final thoughts

Social media is the most important tool for small businesses. It helps with growth and engagement, and the only investments are time and creativity, as most online marketing services are highly affordable for any type of company.

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