Type of Data to collect for sentimental analysis

The sentimental analysis is a type of qualitative data collected to study social relations and emotions. In this article, you will learn about the types of information that should be used for a sentimental analysis.

  1. Customer Reviews

Social media is a great way to get an inside look at what customers think about your product or service. Asking for reviews through social media helps you understand the good, the bad, and the ugly about your product. Collecting information from customer reviews is important because it lets you know what the public is talking about.

Another great advantage to collecting customer reviews is that it helps you identify opportunities for responding to your customers’ needs and complaints. For example, if you want to ask a customer for feedback on a recent price increase, it’s important to know how many customers have contacted you about this issue. Usually, the more negative feedback you get from customers, the higher the likelihood that they will contact you about price hikes.

  1. Recurring Complaints

Recurrent complaints are commonly heard from your clients in sentiment analysis. These are usually problems that get brought to your attention again and again. For example, if you offer a dating service and you notice that a lot of customers complain about the same issue, like the way their profile is written, then this is important information for you to look at.

  1. Customer Suggestions and Comments

Another form emotional data is customer suggestions for improvement. These suggestions may include adding or changing features of your product or service. If a customer has a suggestion for an improvement, it’s wise to know about it because you need to see if that feature is something you should actually be considering.

  1. Negative Feedback

Negative feedback is another emotional data that should be considered when you’re doing your sentimental analysis. There are many different ways to collect negative feedback from customers, and you should choose the method that’s most convenient for you.

For example, when you do your research on how to run a smooth and efficient customer service, you’ll find that almost all businesses ask their clients to provide feedback. Negative feedback means customers feel dissatisfied with your product or service when it comes to sentiment analysis.

  1. Surveys

Surveys are a convenient way to collect customer feedback in sentimental analysis because you can ask your clients questions about their satisfaction with your product or service. There are many different types of surveys, such as ratings and open-ended questions, that gather information about what customers think in a very detailed fashion.

Benefits of Sentiment Analysis

  1. New Ideas

When it comes to sentimental analysis, new ideas are the most obvious benefit. By understanding what customers say about your business, you’ll be able to create new products and services that will improve your business reputation.

  1. New Products and Services

Recurring complaints or suggestions from customers may lead you to create services or products that are in demand. You should modify or add new services or products to meet the needs of your customers.

  1. Correlation

There is an interesting correlation between customer feedback and the business’s performance. It’s important that you seek out these links to learn more about your customers’ needs, so you can provide them with the products or services they need.

  1. Branding

Customer feedback provides a great opportunity to brand your product or service. You should use the information received from customers and their opinions to ensure that your brand is consistent across all media outlets like websites and social media platforms.

  1. Customer Stories

With sentimental analysis, you will be able to develop customer stories that you can use to calculate the sentiment index. This measurement is a great way of telling your customers’ story in regards to your product or service.


The sentimental analysis is a great way of collecting customer feedback. Gone are the days when you relied on focus groups and surveys to get this information. Sentiment analysis gives you real-time feedback to make any necessary changes to your product or service in a fast, efficient manner.

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