Social Media

Improve Your Facebook Engagement

In April 2020, males aged 25-34 and women aged 18-24 comprised the largest age segment that made up Facebook users. (source – Statista)

But, the last few years have witnessed an increase in the number of seniors and boomers using the platform.

How can marketers gain from these data-driven surveys?

Marketing and advertising professionals know that Facebook is an important platform that they can leverage to reach large audiences. As business owners or marketers, it is natural to be in the same place as you’re customers. In the face of such variation, what can you do to reach the correct people and retain the customers?

This is the area where Facebook engagement can be helpful. All you require is the proper strategy and a clearly-described strategy click here.

What is Facebook Engagement?

Facebook engagement is the number of actions performed by the user of your page, blog, or advertisements.

They could be actions like reacting to comments or sharing an advertisement. This could be done by responding to an offer, watching an image or video, and clicking on a hyperlink.

What’s the point?

Engaging posts on Facebook is among the most effective methods to increase your reach and build a following.

Engaging content is likely to attract the attention of people who may want to tag their friends in the comments to inform them of the post. They may also send it out to their followers if they think the content is excellent.

Therefore, appealing and engaging Facebook posts significantly increase your chances of reaching a larger audience and drawing potential customers.

What makes Facebook Engagement Different From Facebook Reach?

The two words could have the same concept in your head, but Facebook engagement differs from Facebook reach. Their meanings are different.

Facebook reach is the number of people who have read your post. It’s the sum of unique views your posts (text or video) or advertisements receive.

Engagement on Facebook, on the other side, is the measurement of the amount of time a user has interacted with your posts. These interactions are accounted for through the number of clicks, shares, likes, comments, shares, mentions, or tags.

Facebook engagement is related to reach on Facebook because the higher concentration you can get from your posts, the more excellent the likelihood is for your post to reach more people.

For instance, a Facebook page with 10-likes by the same group of people who have liked one post is the sole one that will see more posts on that page. If some of those ten people respond to your post by commenting and sharing it with their friends or even tagging their friends, it will prompt Facebook to show future posts to these new people.

Reshape Your Facebook Engagement Strategy

The most recent update to its ranking signals Facebook’s new algorithm focuses on providing more control and transparency for its members. Its “why am I seeing this post” feature gives users a sense of the pages they’re most engaged with and their most liked groups, what category they “like” the most, and the list goes on followerspro.

In 2020 the Facebook ranking signals will depend on three major factors:

  • The type of people or pages that the user typically interacts with
  • The kind of post (text video, audio, and photograph)
  • The power and influence of the post

You should be well-organized to boost your rankings and interaction, engagement on Facebook, and eventually reach. However, you should continue to update and revise your strategies to keep up with changing patterns and the target market.

The majority of the suggestions below, except a few, can be used to boost the reach of your organic efforts. Many of these strategies are simple, cost-free, and highly practical.


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